Swiggy Instamart is considered a very big revolution in the grocery transportation world, as now you will not have to go to the Dmart or any other supermarket or mall, In this article, we are going to explore what is swiggy instamart and how you can avail it.
During and after the Covid Pandemic, many businesses have lost their potential due to many reasons.
Some businesses were ruined due to insufficient backup, and some businesses got ruined because people are not ready to go outside from their homes often.
This duration taught us that if want to survive, we have to do something new and different and swiggy did that.
Swiggy made the transportation of grocery items available quite easy for the public, in other words, swiggy is giving value to their customers’ life and hence customers are accepting it at all.
Overview About Swiggy
Basically, swiggy is the online food delivery partner company, which takes the food parcels from the online food providers and makes them delivered to the customer’s home or office location.
Swiggy was started in 2014 by two partners – Nandan Reddy and Sriharsha Majety in Bangalore, and for some time they were running this business in a local territory.
With having the good response and love of people, they enhanced their business in different cities, then different states, and now it’s ruling over India.
Currently, swiggy is providing online food delivery services in more than 300 cities in India and it’s increasing these numbers month by month as well.
Swiggy Work Pattern
It’s very interesting to know about how swiggy works, and you will come to know what a great business model swiggy is running across India.
Swiggy believes in the business model of 0 to 1 instead of 1 to N.
1 to N business model stands for implementing the revolution in the existing business idea, and 0 to 1 stand for establishing and executing the new business idea which has never been thought of by anyone yet.
Swiggy introduced a new concept of business in 2014 by providing a food packet to the customers’ doorstep by collecting it from the food outlets i.e. restaurants, hotels, or homemade outlets.
Swiggy established its own platform in terms of android and iPhone apps for customers, merchants, and delivery partners.
It ties up with merchants who are seeking customers from every area within their territory, collect the food parcels from them and deliver them to the customers.
As I mention, there are different 3 apps for each attribute integrated with swiggy, Customer, Merchant, and Delivery Partner.
When any customer wants to order any food item, it orders it on swiggy by choosing the restaurant on his app.
The order is received by the swiggy backend and forwarded to the merchant and the delivery partner.
Both of them accept that order and start working.
Merchant makes the food ready and meanwhile, the delivery partner reaches the picking location from where he is supposed to pick the food parcel for the customer.
He picks up the food packet from the merchant and delivers it to the customer’s location.
Delivery partners are paid by swiggy per delivery either a flat amount per delivery or charge as per kilometer, which depends on the payment system.
What is Swiggy Instamart
Swiggy instamart is the great revolution in the business strategy of swiggy and they started to enhance their business in the different attributes of people’s problems.
They are following the strategy of solving the problem of people because they believe in “Problem is not a problem, finding the solution is the problem.”
Swiggy has included one more element in its business which enables the customers to order every grocery product from their regular and desired merchant.
It means, now the customer will not have to go anywhere physically to purchase any grocery appliances for their daily routine.
They can order it by just clicking on the products that appear in the swiggy android and iPhone app.
How to Order Grocery The Swiggy Instamart?
By using the Swiggy Instamart, you can order any grocery item that will be delivered to your location by Swiggy Delivery Partner.
For availing of the Swiggy Instamart feature, you are not supposed to download a separate app, you will find the option of “Swiggy Instamart” in the existing app of Swiggy.
By clicking on it, you will be redirected to the grocery page where you will find every kind of grocery which you use in your daily routine, like soaps, salts, dry chili, and all kinds of grocery you will find.
The greatest feature of Swiggy Instamart is you will get your order delivered to your home within 20 to 30 minutes after placing the order.
The interface of Swiggy Instamart is too user-friendly where all the products are arranged in proper categories, like Fruits and Vegetables, Baby; Bread & Eggs, Breakfast grocery, Cooking Essentials, and many more categories there are.
If you don’t find the product which you are looking for, you can search it manually in the search bar which is given with the purpose of providing ease of search to the customers.
You will be notified to review your order, if you are missing something or you have added anything extra, you can add or remove it before confirming the order.
The swiggy delivery partners are taking care of your safety as well by dropping your order on your doorstep post informing you to maintain the social distancing approach.
While confirming the order, you will be given various offers and discount codes within the cart page by availing that you can save some money as well, as long as you will apply the coupon code, money will be deducted instantly from your order billed amount.
They charge a minimal amount as a delivery charge which is correct, as they are delivering us our order items with accuracy and let us do not keep a single finger of our let outside the door.
One thing I want to mention is that keep your address perfectly choosing the location because if you do not fill the delivery address properly, the delivery partner faces much chaos while delivering your orders.
In addition, swiggy instamart is providing you with different payment options to pay the payment according to your ease of payment methods.
It includes almost all the payment gateways and payment methods from which you can pay them like Paytm, PhonePe, Bharape, GooglePay, internet banking, and many available payment methods.
In conclusion, I would share that business can not become great itself, but a great business idea makes the business scalable, sustainable, and profitable.
Swiggy recognized that people are facing the problem to buy the daily routine grocery due to the covid pandemic and are afraid of going outside their homes till now.
The result of this business strategy will be reflected after some months, currently, it is in a starting phase or you can say it is in the beta version.
As long as people know more about this feature of Swiggy Instamart, its business will pick the sky and at that time many business tycoons will realize that they also would have started this business strategy at that time.