BHARATPE CASE STUDY – PERFECT BUSINESS MODEL

BharatPe Case Study With Interesting Fact

Case studies are created only for those businesses or the entrepreneurs who have achieved some different things and in order to achieve something different, they would have done something different.

Foundation of BharatPe

Two IITians named Ansheer Grover and Shashvat Nikarani founded the BharatPe in 2018, where, Shashvat is IIT dropped out. 

BharatPe Business Model

The business model of BharatPe is very robust and simple, it is targeting only the merchant community of India. 

Products of BharatPe Business Model

For any business, its products must be innovative, value for money, and sustainable. It means the company must-have products which can solve the bigger problem of its customers and customers must be loyal to it for a very long time.

BharatPe Merchant App

The first product of BharatPe is the Merchant App from where the merchant receives the payment from the customers to his bank account. 

BharatPe Swipe Machine

The BharatPe swiping machine is the second legend product of the BharatPe business model. 

12% Club

This product of BharatPe is very interesting, and just by reading the name of the product, you became too eager to know more about this product, right? 

Extra Income Card

Again, this is a very interesting product of the BharatPe, BharatPe has tied up with many online companies, almost more than 400 companies. 

BharatPe Credit Card

BharatPe offers you an amazing deal, if you use the BharatPe credit card, you can get the first 30 days of interest-free borrow amount up to 10,00,000/- rupees. 

BharatPe Credit Card

BharatPe offers you an amazing deal, if you use the BharatPe credit card, you can get the first 30 days of interest-free borrow amount up to 10,00,000/- rupees. 

Revenue Model of BharatPe

The revenue Model of BharatPe is run by the products explored just above, and the revenue model is very different as well. 10,00,000/- rupees. 

Unique Business Strategy of BharatPe

As I mentioned earlier in this article that BharatPe is competing with very strong rivals which had been dominating the online payment transaction market for many years.

The Unique Marketing Strategy of BharatPe

Under the marketing strategy, BharatPe ran two campaigns: – Ek Bharat, Ek QR – TeamBharatPe

For Conclusion on BharatPe Business Model Please..