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FLIPKART CASE STUDY REVEALED WITH FLIPKART BUSINESS MODEL – ULTIMATE SUCCESS STORY OF FLIPKART 2007 ONWARDS

Owners of Flipkart – Flipkart History

Flipkart was founded by two brothers Sachin Bansal and Binny Bansal, and they are the owners of Flipkart.

Flipkart Business Model

The business model of Flipkart has always been based on solving the problem of people.

Revenue Model of Flipkart

The major revenue model of Flipkart is based on the sellers, as I mentioned just now that Flipkart charges the merchants from 5% to 20% of the product price.

Flipkart Products Model

Clothing, electronics like smartphones, computers, laptops, and many other products were started to get listed on Flipkart one by one day by day.

Customer Targeting of Flipkart

Flipkart works with the undifferentiated demographic strategy, which means they try to cover each type of audience by making almost every kind of product on their site.

Flipkart Taglines – The Best Marketing Strategy of Flipkart

Firstly the tagline of Flipkart was ” ab har wish hogi puri”, then after “abhi nahi to kabhi nahi”, then after “if it’s trending, it’s on Flipkart”, then “Be trendy always”, again “itne me itna milega”, and then “shopping ka naya address”.

Funding of Flipkart

Flipkart was the self-funded business model in the beginning, and it was started with only just 4 lakh rupees as ecommerce sites to sell the books only.

Acquisition of Flipkart

Flipkart bought Myntra for $300 Million in 2014 which is one of the biggest fashion trending brands.

Major Competitors of Flipkart

A successful business model has many rivals, and there must be because competitors perform a very major role in the growth of your business. Considering the biggest rivals of Flipkart, Amazon, and Snapdeal are the strongest competitors of Flipkart.

For Conclusion of Flipkart Case Study Please...